franchise

MUSTQBL

  • SCIENCE FICTION
  • : :
  • VIRTUAL WORLDS
  • : :
  • GLOBAL SOUTH
A science fiction universe where mind meets machine.
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Story arc

In 2050’s Roshniabad, coder Sh3rez4de creates MUSTQBL – a virtual haven merging Islamic architecture with quantum computing – as a space for people to rest, reflect, and escape the chaos of the physical world.

But as millions flee into MUSTQBL’s generative gardens and mirrored halls, consciousness evolves. When users experience shared dreams, impossible memories, and glitches in reality, Sh3rez4de uncovers a terrifying truth: her creation isn’t just connecting minds, it’s transforming them. Caught between hackers, memory merchants, corporate oligarchs, and religious fundamentalists, Sh3rez4de must decide: guide humanity’s transcendence or halt its extinction.

Drawing from current developments in neural network technology and virtual reality, MUSTQBL speaks to contemporary audiences grappling with questions of identity and the role of tradition in an increasingly digital world. Like Ghost in the Shell and Paprika, MUSTQBL is a philosophical fever dream on the boundary between mind and machine—shattering our understanding of where one ends and the other begins.
The world

Set in 2050’s hyper-connected world, coder Sh3rez4de creates MUSTQBL – humanity’s first metaphysical metaverse.

Roshniabad

Roshniabad 2050, the “City of Light,” is a solar-powered megalopolis. The tech elite basks in augmented luxury while millions navigate streets buzzing with bootleg tech and recycled gadgets. In this city of stark contrasts, the Neural Interface Network is the primary mode of human connection, binding together a world of abundance and scarcity.

[Sh3rez4de]

Sh3rez4de is a coder who sees beyond the binary. While others race to build bigger and faster systems, she’s crafting the sacred space between mind and machine, creating sanctuaries that feel more real than reality itself. Her driving force is helping people remember how to be human in the age of AI.

MUSTQBL

Drawing inspiration from Zen gardens and sacred sanctuaries, MUSTQBL is a virtual world where ancient wisdom and quantum consciousness merge to offer respite from the chaos of the physical world. This metaphysical metaverse promises transcendence to people seeking peace in an otherwise accelerating world.

Raison d’être

What sets MUSTQBL apart is its authentic integration of MENASA perspectives in science fiction storytelling.

In an era of doom scroll and brain rot, our collective consciousness yearns for something deeper. MUSTQBL answers this call, offering a fusion of ancient wisdom with contemporary internet culture, reviving traditional spiritual practices while pioneering new frontiers in storytelling. Audiences are ready for a more ambitious universe that speaks to their cultural experiences.

MUSTQBL is built for a generation that moves fluidly between arthouse films and TikTok feeds, offering a story world that’s as thoughtful as it is innovative. Like the gentle, nurturing worlds offered by the “cozy gaming” movement, MUSTQBL responds to a deeper hunger for experiences that don’t just soothe but transform. It creates a space where technology becomes a path to profound connection – with ourselves, our heritage, and each other.
Cultural influences
Cultural influences

ORIGIN

MUSTQBL reimagines the eternal search for meaning into a mind-bending science fiction odyssey.

Islamic architecture

Just as Islamic architecture guides worshippers from the physical world to the spiritual, MUSTQBL uses these ancient designs to help users transcend into alternate states.

Sacred geometry

From lotus blossoms to the dance of planets, sacred geometry illuminates the cosmic harmony of our collective existence. These ancient symbols serve as keys to expanded consciousness, deepening our connection to the divine.

Ancient spirituality

Centuries of spiritual innovation – from the transcendent spin of Sufi dervishes, the mysticism of Persian poetry, the meditative practice of calligraphy, to the soul-stirring vibrations of Qawwali – are reimagined to create new forms of collective awakening.

Franchise concept

The MUSTQBL universe expands across platforms, inviting audiences to participate in multiple ways. In the digital realm, audiences explore the story through immersive video games and a metaverse platform that evolves with community input. Physical spaces transform into multisensory environments through art installations featuring artifacts, concept designs, and wellness tech. The experience deepens through carefully crafted collaborations – from limited edition wearables created in collaboration with contemporary artists to live performances that blend music, technology, and storytelling. Each touchpoint adds a new layer to MUSTQBL’s ever-expanding narrative universe.

Meet the team
shaping this world

Musfira Shaffi – Creative Director, Worldbuilder

Łukasz Alwast – Executive Producer

3RD UNIT – IP Launching Studio

Go-to-market
Go-to-market

TRANSMEDIA

MUSTQBL story continues to evolve through community co-creation, where audiences help shape its evolution—from user-generated platforms to AI agents to immersive experiences

UCG integrations

From Roblox to Fortnite to Minecraft, the world of MUSTQBL transcend into the worlds of existing co-creation platforms.

Agentic characters

Interactive agentic characters will let audiences dive deep into the metaphysical narrative, where they can create connections and explore personalised journeys.

Immersive experiences

Pop-up installations in the real and virtual world create spaces where light and sound guide visitors into contemplation.

MUSTQBL is currently in pre-production

3RD UNIT is actively working with the creators of MUSTQBL to scope-out and bring to market new digital experiences and co-ownership assets. This might still take a while! Join our EARLY ADOPTERS programme to be first in the queue.
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