Discover and invest in the next generation of entertainment franchises  for gaming, film and place-based entertainment.
01

We are building a next-generation entertainment fintech. A launchpad and marketplace for on-chain ownership of early stage entertainment IP.

We open up investment opportunities in intellectual property as an alternative asset class. Simply put: imagine owning a tiny fraction of an entertainment franchise like Pokémon, Elden Ring or The Witcher. One day, they were all early-stage entertainment IP assets. Just not available to the public.

Now, picture this for franchises from non-mainstream markets. The talented, yet undiscovered creators and IP from regions without established, or supportive, entertainment industries.

This is where 3RD UNIT comes in.

We help individual investors connect with up-and-coming opportunities and creators in a curated environment. Our ecosystem selects, supports, and grows new franchises. Using decentralised finance, video-game tech and GenAI tools for creators, we make it easier for worldbuilders to bring their ideas to life and market. We believe the next sucessfull franchises will be co-created and owned on chain.

And you can participate.

Purchase Alpha Access
02

Value proposition

creators-
worldbuilders

access to resources and talent for lore & format pre-production and a legal framework to kickstart an IP franchise

creators-
makers

access to entertainment projects at pre-production stage in exchange for impact opportunity and fair compensation

individual &
institutional investors

unprecedented access to an otherwise hermetic and closed world of entertainment production deals at early stage

studios-
publishers

preview and access to creators, audiences and original intellectual properties from non-mainstream markets
map
03

Focus areas

tokenized
digital assets

Intellectual property is a real-world asset that can be digitised and tokenised. We are chain agnostic and are currently investigating a number of tokenisation protocols to find the best fit to our ecosystem assets.

talent hub
for creativity

Our goal is to foster the best resources needed to increase the odds of new IP franchise growth. We not only connect with investors, but also support IP creators with fellow artists, producers and technologists.

Middle East
& Africa

As a launchpad market, we tap into the rich cultural heritage of Middle Eastern and African storytellers and worldbuilders bringing their creative stories to a global stage.
04

3RD UNIT fly-wheel

stage 1

early stage
IP concept

stage 2

3RD UNIT
launchpad +
marketplace

  • concept vetting
  • setting legal terms
  • digital asset creation
  • asset sale (brokerage)
stage 3

IP franchise 
pre-production

Lore (worldbuilding) asset development

Content and format experimentations

stage 4

3RD UNIT
IP portfolio
development

  • audience testing
  • partner co-productions
  • licensing deals
  • distribution growth
stage 5

franchise
fly-wheel

Read more in Litepaper
05

Intellectual properties in launchpad:

  • map

  • Noor

    codename

    Science fiction anthology investigating the origins of life and matter in an original Arabic aesthetic

    subscribe to pre-sale

  • MUSTQBL

    franchise

    A world where computational spirituality interfaces with human cognitive evolution

    subscribe to pre-sale

  • Zephyria

    codename

    Poetic fantasy turns mystic adventure inspired by Saudi Arabian culture

    subscribe to pre-sale
  • map
  • map
06

Roadmap

  • 2024
    Pilot / venture building
    • Value proposition definition
    • Audience & community building
    • Intellectual property asset pilots
    • Technological and legal
infrastructure development
  • 2025
    Launchpad available to early adopters
    • Securing digital assets licenses
    • Enabling first fractional ownership transactions
    • Strong partnerships with ecosystem shapers
    • Expanding pipeline of creator-initiated IPs
  • 2026
    IPFi ecosystem
    • Comprehensive creative IP assets ecosystem
    • First industry co-productions launched for initial franchises
    • Increased scope and depth of offered assets
    • Opening up to new sourcing geographies
07

Our venture 
building themes

Entertainment IP as an alternative asset class

Stories, worlds and creators from non-mainstream markets

Tokenization of digital creative assets

GenAI for creators 
and worldbuilders

Curious?
Reach out to us!

08

Team

LinkedIn Twitter / X Instagram
Łukasz Alwast
Co-founder, CEO
LinkedIn Instagram
Aga Madurska
Founding team, product & technology (Advisor)
LinkedIn Instagram
Joanna “frota” Kurkowska
Founding team, gaming & web3 (Advisor)
LinkedIn Instagram
Lukas Valiauga
Senior Experience Designer (Advisor)