Discover and invest in the next generation of entertainment franchises  for gaming, film and place-based entertainment.
01

We are building a launchpad and marketplace for co-ownership of early stage entertainment franchises.

Our goal is to open up investment opportunities in intellectual property as an alternative asset class. Simply put: imagine owning a tiny fraction of an entertainment franchise like Pokémon, Elden Ring or The Witcher. One day, they were all early-stage entertainment IP assets. Just a bit obscure, and not available to the public.

Now, picture this for franchises from non-mainstream markets. The talented, yet undiscovered creators and IP from regions without established, or supportive, entertainment industries.

This is where 3RD UNIT comes in.

We help individual investors connect with up-and-coming opportunities and creators in a curated environment. Our ecosystem selects, supports, and grows new franchises. Using decentralised finance, video-game tech and GenAI tools for creators, we make it easier for worldbuilders to bring their ideas to life and market. We believe the next successfull franchises will be co-created and owned on chain.

And you can participate.

Early Access at 0.035 ETH
02

Value proposition

creators-
worldbuilders

access to resources and talent for lore & format pre-production and a legal framework to kickstart an IP franchise

creators-
makers

access to entertainment projects at pre-production stage in exchange for impact opportunity and fair compensation

individual &
institutional investors

unprecedented access to an otherwise hermetic and closed world of entertainment production deals at early stage

studios-
publishers

preview and access to creators, audiences and original intellectual properties from non-mainstream markets
map
03

Focus areas

tokenized
IP assets

Entertainment intellectual property is an asset class that is increasingly digitised and tokenised. We are focusing on coherent collections of IP that could one day become product franchises.

creators infrastructure

We scout and adopt cutting-edge resources to increase the odds of new IP breakthroughs. We create a marketplace for investors, and a sandbox for fellow artists, technologists and producers.

Middle East
& Africa

We start with a geographical lens and tap into the rich heritage of Middle Eastern and African storytellers and worldbuilders bringing their creative stories to a global stage.
04

Franchise development fly-wheel

stage 1

early stage
IP concept

stage 2

3RD UNIT
sandbox

  • concept vetting
  • franchise design
  • worldbuilding starts
  • early contractuals
stage 3

IP pre-production launchpad

  • brand design
  • audience building
  • content partnerships
  • monetization experiments
stage 4

3RD UNIT
IP marketplace

  • on-chain GTM
  • distribution growth
  • co-production deals
  • licensing deals
stage 5

franchise
fly-wheel

Litepaper
05

Intellectual properties in launchpad:

06

Roadmap

  • 2024
    Pilot / venture building
    • Initiated intellectual property pilots
    • Early audience & community building
    • Showcase (demo) built
    • Technological and legal
due diligence
  • 2025
    Open to Early Adopters
    • First IP properties reach market
    • Ecosystem partnerships and early GTM
    • Initiating securing digital asset licenses
    • Expanding pipeline of creator-initiated IPs
  • 2026+
    IPFi ecosystem
    • Comprehensive creative IP assets ecosystem
    • First co-productions launched with initial franchises
    • Increased scope and depth of offered assets
    • Opening up sourcing to new geographies
07

Our venture 
building themes

Entertainment IP as an alternative asset class

Stories, worlds and creators from non-mainstream markets

Tokenization of digital creative assets

GenAI for creators 
and worldbuilders

Curious?
Reach out to us!

08

Team

LinkedIn Twitter / X Instagram
Łukasz Alwast
Co-founder, CEO
Linkedin Instagram
Mateusz Tokarz
Founding team, CTO
LinkedIn Instagram
Aga Madurska
Founding team, product & technology (Advisor)
LinkedIn Instagram
Joanna “frota” Kurkowska
Founding team, gaming & web3 (Advisor)
Linkedin Instagram Twitter
Musfira Shaffi
Creative Director
LinkedIn Instagram
Lukas Valiauga
Senior Experience Designer